Comic Shop Spotlight: Modern Myths
Sep 28, 2015
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Modern Myths in Northampton, MA.
MANAGER: Melissa Lewis-Gentry
NUMBER OF EMPLOYEES: 6
YEAR OPENED: 2002
NUMBER OF LOCATIONS: 2
Favorite Recent Comic Book: Bitch Planet and Silk
What has been your best promotion or event? We recently had a Women’s Game Night, where we filled our tables. We get frequent requests to run another!
What recent changes have you made in the store? A fresh coat of paint and freshly washed carpet has made 3 out of 4 customers comment that our space looks bigger.
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general? We offer new and inclusive events, such as our Queers In Comics + Games Discussion Group that meets monthly in the store.
What are your plans for the near future? Running a Comics 101 session when the new school semester starts.
What superpower would you most like to have? Being an Unbeatable Squirrel seem pretty neat.
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| New releases run along wall, and clear signage makes browsing a breeze. | Spotlight titles make up this island display. |
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| The shop carries a number of popular manga titles, and a selection of crime comics starts the next shelf over. | There's a wide variety of trades, but customers should have no problem finding titles thanks to some neat organization. |
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| The all-ages section of the store has younger readers covered. | The shop also has many tabletop, board, and role-playing games to choose from (and holds several game nights each week to play them)! |
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