Comic Shop Spotlight: Blue Ox Comics
Oct 03, 2016
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Blue Ox Comics in Greenville, North Carolina.
OWNER: Harry Frank
NUMBER OF LOCATIONS: 1
NUMBER OF EMPLOYEES: 7
YEAR OPENED: 2011
STORE SIZE (square feet): 5,000
Favorite Recent Comic Book: So tough! The Batman TMNT crossover has been great!
What has been your best promotion or event? We are hoping it will be Free Comic Book Day! Prior to that is the charity event we run for Extra Life.
What recent changes have you made in the store? Adding comic books! We already had an existing fanbase who needed to make us their one-stop shop.
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general? We have a weekly article posted by one of our employees about what she is reading. Plus we added a Heroes faction to our GTM award winning Customer Loyalty program.
What are your plans for the near future? Grow while continuing to provide great service!
How did you choose your store name? My father’s nickname growing up was Babe like the Blue Ox from Paul Bunyan stories. It was a no brainer to name it in honor of him.
What superpower would you most like to have? The ability to make anyone in the world trip and fall at any time. No one could ever catch me!
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Rows of new releases |
A gaming room perfect for TCGs, RPGs, and more |
Wide aisles and nice shelving make shopping easy |
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POP! from every corner of pop culture |
RPGs like Dungeons & Dragons and Pathfinder get their own shelf... |
...while the board games take over a whole corner. |
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Graphic novels are easy to reach in clearly labeled racks. |
A distinctive logo and large sign makes it easy for customers to find the shop |
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