Comic Shop Spotlight: Comic Relief

Click to see larger image.
Comic Relief in St. Louis, Missouri.

OWNER: Mike Hetzler

NUMBER OF LOCATIONS: 1

NUMBER OF EMPLOYEES: 2

YEAR OPENED: 1996

STORE SIZE (SQFT): 2,100

WEBSITE

FACEBOOK

What has been your best promotion or event?  Free Comic Book Day is always huge.

What recent changes have you made in the store?  We took over most of the next space over, knocking down a wall and adding new fixtures to showcase more products.

What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general?  Using social media more has been an effective tool. 

What are your plans for the near future?  To continue working merchandise into the expanded space. 

How did you choose your store name?  It is a fun play on words that works well. 

A custom throw rug leads into the manga section Click to see larger image.	Wall of new comics Click to see larger image.
Space saving back issue columns with merchandise displayed above Click to see larger image.	Even more back issues Click to see larger image.
$1 display, with toys and all-ages items Click to see larger image.	The graphic novel nook Click to see larger image.
Key older books are creatively displayed above Click to see larger image.	Supplies Click to see larger image.
Subscriber books are kept pristine in the boxes behind the counter Click to see larger image.
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