Comic Shop Spotlight: Fantasy Shop
Dec 05, 2016
Click to see larger image.
Fantasy Shop in St. Louis, Missouri.
OWNER: Dave & Kelli Wallace
NUMBER OF LOCATIONS: 4
NUMBER OF EMPLOYEES: 21
YEAR OPENED: 1981
How was your Halloween ComicFest event? It was one of the first major events after we moved the store, so the timing was good and the event went well. We captured the excitement of the holiday with costume contests, free comics and of course we gave away a bunch of candy.
What has been your best promotion or event? Free Comic Book Day. It is a day that feels so good! We also supply our library partners, so the outreach is strong. Holidays are also great. Any excuse to have fun in the store.
What recent changes have you made in the store? We moved the store and literally changed everything. We also had some turnover in personnel around the same time.
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general? We have been doing more promotions online as well as some internal marketing. We are also expanding our use of products within the store to create fun displays that will draw in potential consumers, such as the life size Batman replica.
What are your plans for the near future? We have another one of our stores to move, so we are currently scouting locations. We will then upgrade another location next year.
How did you choose your store name? If I had thought more about it, I don’t believe I’d have picked a name with “Fantasy” in it. But the idea was to have a place where you are leaving reality behind and do the things you like.
What superpower would you most like to have? Simply to be stress free. Is there a power for that?
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Very impressive kid's section |
Bestsellers are highlighted on these attractive displays Click to see larger image. |
Two different options for displaying apparel |
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A fantastic way to showcase a game and give tutorials Click to see larger image. |
Patrons browse while waiting to check out Click to see larger image. |
The game section begins... |
... and continues. |
Game room |
 Now that's a bathroom! |
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