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Marvel Comics was the leading publisher in both Retail Dollars and Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in September 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2012

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 35.14%
DC COMICS 31.51%
IMAGE COMICS 8.47%
IDW PUBLISHING 4.62%
DARK HORSE COMICS 3.81%
DYNAMITE ENTERTAINMENT 2.71%
BOOM! STUDIOS 1.29%
AVATAR PRESS INC 1.26%
RANDOM HOUSE 1.19%
ZENESCOPE ENTERTAINMENT INC 1.03%
EAGLEMOSS PUBLICATIONS LTD 0.98%
VIZ LLC 0.76%
ARCHIE COMIC PUBLICATIONS 0.70%
VALIANT ENTERTAINMENT LLC 0.68%
FANTAGRAPHICS BOOKS 0.48%
TITAN 0.45%
HACHETTE BOOK GROUP USA 0.43%
ONI PRESS INC. 0.31%
BONGO COMICS 0.26%
ASPEN MLT INC 0.24%
OTHER NON-TOP 20 3.66%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.54%
DC COMICS 34.40%
IMAGE COMICS 7.60%
IDW PUBLISHING 3.82%
DARK HORSE COMICS 3.11%
DYNAMITE ENTERTAINMENT 2.78%
BOOM! STUDIOS 1.39%
AVATAR PRESS INC 1.04%
ZENESCOPE ENTERTAINMENT INC 1.03%
ARCHIE COMIC PUBLICATIONS 0.80%
VALIANT ENTERTAINMENT LLC 0.74%
BONGO COMICS 0.36%
VIZ LLC 0.33%
RANDOM HOUSE 0.25%
EAGLEMOSS PUBLICATIONS LTD 0.25%
ASPEN MLT INC 0.22%
TITAN 0.21%
ONI PRESS INC. 0.19%
HACHETTE BOOK GROUP USA 0.14%
FANTAGRAPHICS BOOKS 0.09%
OTHER NON-TOP 20 1.69%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in October 2012

  DOLLARS UNITS
OCTOBER 2012 VS. SEPTEMBER 2012
COMICS 20.02% 16.15%
GRAPHIC NOVELS 24.41% 13.11%
TOTAL COMICS/GN 21.45% 15.90%
OCTOBER 2012 VS. OCTOBER 2011
COMICS 7.44% -0.82%
GRAPHIC NOVELS 53.87% 52.85%
TOTAL COMICS/GN 19.50% 2.11%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 15.89% 12.31%
GRAPHIC NOVELS 17.97% 17.10%
TOTAL COMICS/GN 16.55% 12.68%

 

Dollar Market Shares for October 2012
Dollar Market Share – October 2012
Unit Market Shares for October 2012
Unit Market Share– October 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.

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