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Top 25 Toys: August 2010

The Black Lanterns rose from the dead and threatened to consume the DC Universe in DC Comics' best-selling Blackest Night mini-series, and DC Direct's recreation of characters from the series, including Black Lantern Batman and Black Lantern Hawkman, for the Blackest Night Series 5 Action Figures gave the manufacturer the best-selling Toys product to comics specialty shops in the month of August.

In total, DC Direct had six of the top ten best-selling Toys products for the month, including the Blackest Night Power Ring Spectrum Set at #2, the Batman Reborn Series 1 Action Figures at #3, and the Cover Girls of the DCU: Power Girl Statue (based on the artwork of Adam Hughes at #9.

Kotobukiya took the other four spots in the top ten, led by the Marvel Comics Presents: Dark Phoenix Bishoujo Statue at #4, the latest in Kotobukiya's popular line of statues designed by Shunya Yamashita that give Marvel Comics' heroines an anime-style makeover.

TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in August 2010

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION PRICE VENDOR
1 5 JAN100381 BLACKEST NIGHT SER 5 BALANCED CASE ASST PI DC 
2 1 JAN100393 BLACKEST NIGHT POWER RING SPECTRUM SET $59.99 DC 
3 15 DEC090303 BATMAN REBORN SER 1 BALANCED CASE ASST PI DC 
4 10 DEC090300 SUPERMAN (KINGDOM COME) 1/6 SCALE FIGURE $99.99 DC 
5 4 MAR101572 MARVEL DARK PHOENIX BISHOUJO STATUE $64.99 KOT
6 8 MAR101571 MARVEL PHOENIX BISHOUJO STATUE $64.99 KOT
7 39 FEB101517 FALL OF THE HULKS RED HULK FINE ART STATUE $220.00 KOT
8 45 APR101560 MARVEL VILLAINS DR DOOM FINE ART STATUE $220.00 KOT
9 20 JUL090329 COVER GIRLS OF THE DCU POWER GIRL STATUE $99.99 DC 
10 48 JAN100383 BLACKEST NIGHT SER 5 WEIGHTED MASTER CASE ASST PI DC 
11 54 JAN101513 ANT-MAN STATUE $170.00 BOW
12 46 JUN101559 MARVEL UNIVERSE AF ASST 201006 PI KEN
13 28 SEP090245 DC CHRONICLES BATMAN STATUE $99.99 DC 
14 25 JAN101530 STAR WARS LEGACY DARTH TALON MINI-BUST $59.99 GEN
15 33 OCT090325 GOTHAM CITY STORIES STATUE PART 2 CATWOMAN $99.99 DC 
16 6 OCT074330 ST TOS BLACK HANDLE PHASER $34.99 DST
17 63 MAY101571 STAR WARS VINTAGE AF ASST 201001 PI KEN
18 162 MAY101627 ALIENS HERO PULSE RIFLE PROP REPLICA $649.00 HOL
19 9 DEC091303 BSG DAYBREAK CYLON AF TWO-PACK $31.98 DST
20 37 JAN108126 ST TNG JEAN-LUC PICARD 1/6 SCALE AF $99.99 DST
21 35 DEC090304 BATMAN REBORN SER 1 ONE THIRD CASE ASST PI DC 
22 19 FEB101562 BAYONETTA PLAY ARTS KAI AF $39.99 SQU
23 43 JAN108128 ST TNG DATA 1/6 SCALE AF $99.99 DST
24 14 FEB108401 WORLDS GREATEST DC HEROES BATMAN RETRO AF $25.99 MAT
25 75 MAY101573 SW FORCE FX VADER REMOVABLE BLADE LIGHTSABER $110.50 KEN

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and retail dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

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