Comic Shop Spotlight: Gamemaster
Jun 27, 2016
Click to see larger image.
Gamemaster in Springfield, Missouri.
OWNER: Jerry Lathem
NUMBER OF LOCATIONS: 1
NUMBER OF EMPLOYEES: 1
YEAR OPENED: 1985
STORE SIZE (square feet): 800
Favorite Recent Comic Book: Walking Dead
What has been your best promotion or event? Our dollar day event is always popular. We also do well as an official Pokemon store and also offer Magic the Gathering pre-release events.
What recent changes have you made in the store? We upgraded the gaming tables.
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general? We are using Facebook much more than ever before.
What are your plans for the near future? Really just to increase our sell-through percentage.
How did you choose your store name? We started as Campus Comics when we were near Missouri State College, but changed to Gamemaster when we moved to reflect more on the updated product mix we now offer.
What superpower would you most like to have? I’ve always liked Spider-Man’s powers.
![]() |
![]() |
![]() |
Gaming area – both Pokemon & Magic the Gathering are popular at Gamemaster |
Comics |
Message boards showing sales and other info |
![]() |
![]() |
|
Card games and trade paperbacks Click to see larger image. |
Owner Jerry Lathem |
|
Click here to see more stores featured in the Comic Shop Spotlight! |