Comic Shop Spotlight: Dragon's Lair
Jul 27, 2015
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Dragon's Lair in Omaha, Nebraska.
OWNERS: Bob and Sharon Gellner
MANAGER: Craig Patterson
NUMBER OF EMPLOYEES: 8
YEAR OPENED: 1975
NUMBER OF LOCATIONS: 2
STORE SIZE (SQ. FT): 4,800
Favorite Recent Comic Book: Velvet
How was your Halloween ComicFest event? It was a good, low-key event for us.
What has been your best promotion or event? Free Comic Book Day for sure, but our grand re-opening event was also terrific!
What recent changes have you made in the store? We moved our location and re-opened because of a fire in our old building.
What steps have you taken to expand your customer base or to reach out to individuals unfamiliar with your store or comics in general? We are doing more gaming events, which is bringing in new customers.
What are your plans for the near future? We really need to finish stocking the store and put the final touches on where everything is going to be displayed.
How did you choose your store name? The store was initially somewhat hidden, and taking advantage of the popularity of Dungeons & Dragons at the time, led to Dragon’s Lair.
What superpower would you most like to have? Just like Multiple Man.
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| An overview of the store as you enter the lair. | New issue releases can be found along this display wall. |
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| Back issues can be found in these island displays while board games await in the shelves behind them. | There are also plenty of trades and graphic novels to choose from. |
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| Popular game series make up this corner shelf unit. | Customers can kick back and play in the shop's gaming area. |
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